MICHAEL GUNGOR On The Problem With The Christian Music Industry

So the point? (I haven’t forgotten) The point is that the industry that labels things as Christian and sells them to you has far more to do with marketing then Christianity. They are marketing to the mixed bag of values that has created the Evangelical Christian subculture. It’s a mix of some historically Christian values, some American values, and a whole lot of cultural boundary markers that set “us” apart from “them.” This sort of system makes us feel safe and right, and it makes some of its gatekeepers very wealthy and powerful.

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Nobody goes to an art gallery and says, “boy, that painting is so creative.” Why? Because it’s art! Of course it’s creative! Why else would it be there? It’s very nature is creativity. Or like Lisa pointed out to me today, “that would be like saying, I love your house, it’s so architectural.”

But when someone in the Christian industry actually takes their art seriously, everybody is like “holy crap, listen to how creative it is!”
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MICHAEL GUNGOR On The Problem With The Christian Music Industry

See also: The Roots and Rise of Pietism in American Evangelicalism